These primates mean business.
Rise of the Planet of the Apes fended off an onslaught of four new nationwide releases to top the weekend box office again. The Help won the debut dust-up, blind-siding a tepid Final Destination 5, while 30 Minutes or Less andGlee The 3D Concert Movie floundered.
Descending 50 %, Rise of the Planet of the Apes packed an estimated $27.5 million. The Help picked up an estimated $25.5 million on approximately 3,100 screens at 2,534 locations, exceeding the debuts of the major female-driven book adaptations.
In third place, death started to grip the Final Destination franchise, which saw one of its sequels open lower than its predecessors for the first time. Final Destination 5 drew an estimated $18.4 million on close to 4,600 screens at 3,155 locations, and an estimated 75 percent of the gross was from 3D presentations on 2,800 screens at 2,515 locations.
Rounding out the Top Five were The Smurfs , which collected an estimated $13.5 million and 30 Minutes or Less which mustered an estimated $13 million on around 3,100 screens at 2,888 locations.
WEEKEND BOX-OFFICE TOP 5:
1.Rise of the Planet of the Apes$27.5M
3.Final Destination 5$18.4M
4. The Smurfs $13.5M
5.30 Minutes or Less$13M